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Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina, Stephanie Healy Pokrywa

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

Learning objective

To compare and contrast traditional and open innovation-based designing processes. Investigate the Impact of a traditional firm going open.


Pub Date: Feb 24, 2012(Revised: Oct 29, 2013)

Discipline: Social Enterprise

Subjects: CAD, Collaborative innovation, Creativity, Design, Growth strategy, Innovation, Patents, Product development, Prototypes, Social issues

Source: Harvard Business School

Product #: 612066-PDF-ENG

Teaching note: Available

Supplementary case (B): 621058-PDF-ENG

Industry: Electron microscopes, Private equity firms

Geography: Ghana; New Zealand

Length: 29 page(s)

OpenIDEO (B)

Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis, Jin Hyun Paik

Key themes

Mechanisms of broadcasting

Business model of platforms

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