The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.
To compare and contrast traditional and open innovation-based designing processes. Investigate the Impact of a traditional firm going open.
Pub Date: Feb 24, 2012(Revised: Oct 29, 2013)
Discipline: Social Enterprise
Source: Harvard Business School
Product #: 612066-PDF-ENG
Teaching note: Available
Supplementary case (B): 621058-PDF-ENG
Industry: Electron microscopes, Private equity firms
Geography: Ghana; New Zealand
Length: 29 page(s)
Mechanisms of broadcasting
Business model of platforms