The case presents a situation in which Merck's World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.
Understand why and how firms are becoming more open to external knowledge, and the structural and behavioral challenges in organizing a global licensing/partnering function within a large multinational corporation.
Pub Date: Jul 30, 2014
Discipline: General Management
Product #: INS794-PDF-ENG
Teaching note: Available Industry: Pharmaceuticals
Length: 20 page(s)
Commercialization of technology
New research (labs) model
OI academic / technology partners
OI with start-up