Large company

Building the Virtual Lab: Global Licensing and Partnering at Merck

Thomas Klueter, Felipe L Monteiro

The case presents a situation in which Merck's World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities.

Learning Objective

Understand why and how firms are becoming more open to external knowledge, and the structural and behavioral challenges in organizing a global licensing/partnering function within a large multinational corporation.


Pub Date: Jul 30, 2014

Discipline: General Management

Subjects: Corporate social entrepreneurship, General management, Innovation, Multinational corporations, Partners, Strategy, Technology

Source: INSEAD

Product #: INS794-PDF-ENG

Teaching note: Available Industry: Pharmaceuticals

Length: 20 page(s)

Key themes

Commercialization of technology

New research (labs) model

OI academic / technology partners

OI with start-up