What should you know about the MOOI e-book project?
Henry Chesbrough - Wim Vanhaverbeke - Jim Cheng - Anne-Laure Mention
1. What is the purpose of the e-book?
A lot has been written about OI management, but the professional literature is highly scattered and unstructured. Managers starting with OI in their companies have a hard time finding a practical guideline for OI- management. Therefore, we intend to write an e-book, which should function as a reliable guideline for managers in large companies interested in OI. It should also be a quick retrieval system giving managers access to the qualified professional OI-literature.
We don’t start from scratch: A group of 160 OI practitioners and experts have been discussing several themes during 12 months via an online forum, monthly webinars and virtual workshops. The result is a long list of blogs with intensive discussions, which (when relevant) will be integrated into the e-book.
The MOOI-team has no intention to develop its own management tools, other than the framework of key questions – we rather like to provide a guideline for managers that includes references to excellent management tools and frameworks for OI. The OI team will pick and adapt the relevant ones for each topic to show how they can be useful as a guideline for OI managers (rather than create new frameworks).
The e-book easily allows for adapted versions in the future as new spades of literature, tools and frameworks will be developed over time. The e-book should stimulate the use of OI-management tools and in this way, the MOOI initiative can be considered as an accelerator of OI management .
2. What will be the format of the book?
The book is currently conceived in six blocks, each focusing on one of the following questions: why do companies engage in OI? How should they get organized to introduce OI successfully? Who in the company is responsible for OI initiatives? With whom should companies work? Who are the best / most desirable OI partners and how should a firm establish relationships with them? How do you measure OI-success? And how does a company evolve from closed to open innovation? Each chapter aims to be a guideline for managers interested in OI, enabling them to get a practical answer to the central question of that chapter.
The layout and design of a chapter will help get the key messages across .
Visualization of concepts and ideas will play a major role in the e-book. We intend to write less – less explanation and narratives – instead making use of figures, schemes, flowcharts, url-connections and connections to online multimedia to enhance the book as a learning tool for the reader. We also intend to illustrate ideas with examples of OI-practicing companies (in separate text boxes).
We also use a few major figures as carriers for the story in a chapter. We might start each chapter (and section in chapters) with a page wide overview of the chapter . We avoid to write long monologues: Instead, we introduce a flurry of drawings and figures to develop some specific tools. We will also work with layers of text (Titles – head text – text body) to make topics easily accessible for readers. In sum, the layout of the e-book will incorporate several features developed in the “BM Generation” of Osterwalder and Pigneur.
How will chapters be structured? We intend to have a template for the chapters including the basic idea including the structure of the chapter, showcases, best practices, barriers & challenges, tools & guidelines, key take aways and further readings.
Chapters focus on a particular dimension of Open Innovation management, but in practice all dots are connected to each other. Therefore, we will make use of the technical possibilities of an e-book to make cross-links across chapters providing in this way a more complete picture of a particular topic of Open Innovation management. The cross-links also allow readers to pick their own journey through the book following the crosslinks connecting the different parts of the book around a particular topic (OI and IP for instance).
3. How to pace the writing of the book?
We intend to get consensus about the structure of the book and the content of each chapter in the next months.
We work in a parallel way: different chapters will be written at the same time under the guidance of Anne-Laure Mention, Wim Vanhaverbeke and Jim Cheng (measurement / maturity). We have a small club of highly-engaged community members that will comment, co-write, and add examples or management tools to the first drafts of the chapters. We will share our main thoughts, ideas and frameworks (but also unresolved issues) with the community. Community members can also upload ideas, examples, showcases or frameworks and tools in response of the the discussions developed on the Linkedin group (we discourage to send unsolicited ideas since they may be difficult to integrate into the book). We can share materials through google docs (see below FAQ: 1. How to submit a contribution?)
The writing of the chapters will take place between the 3rd quarter 2015 and 2nd quarter of 2016. Coordination across chapters will be done by the OI-team.
We expect to start a Kickstarter campaign in the 1st or 2nd quarter of 2016 to pre-finance the costs of the e-book.
The finalization of the book, the final visualization and digital layout should take place in the 2nd half of 2016. We expect the e-book to be available for sale by the 1st quarter of 2017.
This timeline is a provisional one. The e-book is an experiment in crowdsourcing and the pace how fast things will move is based in part on the input and the support by the community.
4. How do we engage the community?
The OIC LinkedIn group started the MOOI e-book project in September 2015.
We will provide topics of the previously held theme-based seminars and the e-book as teasers or as invitations to introduce interesting ideas, additions and relevant management tools. We also ask for cases, additional ideas and insights on specialized topics (examples are “OI and IP” or “OI and HRM”).
We communicate with the community using the LinkedIn OIC group (https://www.linkedin.com/grp/home?gid=3986745 ). Particular topics can be discussed on an ad-hoc basis with smaller groups using Skype or Google Hangout.
We try to avoid reinventing the wheel when we write the e-book by integrating existing (but scattered) information on the Internet and existing books for OI-professionals. As we collect data from many sources we will keep track of all references. For contributions of OIC LinkedIn group members we will generate a reference using the name and position of the contributor, but we won’t advertise companies, innomediaries or consultancy firms.
Community members who have been contributing substantially to the discussions or who have been submitting interesting materials, will be mentioned as “contributors” on one of the first pages of the book.
Depending on the discussion with the publisher (TBD) we will have opportunities update the book after the first edition. Open innovation management is a rapidly changing field and the e-book can only keep its value when its content is updated.
1. How to submit a contribution?
Only submit ideas, examples or tools that fit into one of the chapters. Therefore, it is useful to wait with a submission till a chapter is explained and discussed on the OIC LinkdIn community.
Please, follow the following procedure when you submit a contribution:.
You send a file per e-mail to Jim Cheng (jim.cheng AT uhasselt.be)
We put the file in a folder in Google Drive and we give you ‘edit’ access to that file in Google Docs.
Collaborate with the extended MOOI-team to edit and finalise the contribution.
Technical requirements: Google Drive (ie, have Gmail or has a Google account)