Structure of the MOOI e-book
What could be a useful and original structure of an e-book that intends to be a practical guideline for managers who implement open innovation in their company? The e-book should be a reliable guideline for managers interested in OI and it should also be a quick retrieval system giving them access to the qualified professional OI-literature.
We thought that a range of basic questions about OI-management could be an interesting way of structuring the book. Managers interested in OI need in our view an answer on the 6 questions represented in the following figure.
Let's have a quick overview of the six questions and how they can be related to the e-book structure:
Why does OI projects go wrong so many times?
Explaining the need to organize and manage OI!
Q1: Why do we need OI?
How to integrate OI into firms' strategy:
Providing direction to OI
- OI and Corporate strategy different growth horizons
- OI and Business Strategy
- How to embed OI initiatives into a firm's strategy?
Q2: How do we organize and manage OI?
- the role of organizational culture in implementing OI
- the role of organizational structure in implementing OI
- How to communication about OI initiatives
Q3: Who is responsible for driving OI? How does it affect roles and functions?
- The role of top management
- The role of the OI team
- Effect on departments / functions:
• R&D, ...
Q4: With whom we should collaborate?
Direct relationship with external partners:
• Value chain partners
• Research partners
- Indirect relationships with external partners:
• two-sided markets (innomediaries)
- OI service companies
Q5: How to define success in OI? How to benchmark?
- How to measure success of OI?
- What are the different input / output / process measures
- Which measures to develop depending on the OI-targets
- How to benchmark?
Q6: How to move from closed to open innovation? How to reach maturity in OI-management?-
- Maturity in OI management (maturity models and benchmarks)
- How to develop OI in a staged approach?
- Get started with OI in your own company! (guideline chapter)
Questions for the LinkedIn OIC Community:
Is working with questions as a backbone for the book structure a valuable approach?
Did we miss important topics? What should get more attention?
Do you have advice or suggestions for developing (a set of) chapters around a particular question?
The questions are related. How you organize OI can not be disconnected from whom will be involved in the management. How to deal with connections between the chapters? Suggestions are welcome.
Other remarks, suggestions?