First Name
Anna
Last Name
Baranskaya
Affiliation
Moscow State University (School of Public Administration), Russia;
Visiting researcher at Haas School of Business, UC Berkeley, CA, US
Senior specialist in venture projects’ development at VimpelCom, Russia
(Preliminary) PhD Title
Anna's current research is focused on such topics as competitive advantage, strategy, business models and Open Innovations, mainly in telecommunication industry
PhD abstract
The telecom industry overcomes the new turn of transformations, which seems to be significant from managerial point of view, since it urges companies previously operating in one units of the telecom value chain to move along it, transform strategies and business models. It affects handset manufacturers and mobile carriers and, what is more, players from other industries like IT. The researches, currently carried out, are focused on the analysis on main trends in the telecom industry, on strategies of players, entering the growing mobile applications market and the applications of open innovations and open business models concepts in telecom.