'LA CUISINE FRANCAISE': THE INNOCENTIVE EXPERIENCEBillington, C; Jager, FIMD-6-0295 Description: This case is an excellent example of best practices in open innovation. The case demonstrates how companies can actually source innovation outside their own walls and find solutions that make more economic sense than trying to solve the problems internally. It also shows what changes are necessary in terms of both processes and human resources for open innovation to work successfully. The learning objective is to learn about open innovation and knowledge brokering through the use of seeker-solver networks. More information: http://www.ecch.com/casesearch/product_details.cfm?id=75363&rc=12&pg=2&tc=31&adv_search=1 Keywords: Open innovation; Crowd-sourcing; Procurement; Purchasing; R&D (research and development); Change; ProcessOpen innovation; Crowd-sourcing; Procurement; Purchasing; R&D (research and development); Change; Process |