Innovating an "Outsourced R&D" Process for Matsushita Electric (MEI): Launching the Panasonic Digital Concepts Center

Henry W. Chesbrough, Jeremy Tachau

Description: Shows interaction of venture capital, incubator, and external R&D in Panasonic's technology strategy.

More information: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=602120-PDF-ENG&conversationId=249439&E=36592

learning objective: To exhibit a new model of R&D here in a classic Japanese company.

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