Centagenetix (A): Building a Business Model for Genetic LongevityHenry W. Chesbrough, Frank AngellaDescription: Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. More information: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=602087-PDF-ENG&conversationId=249439&E=36549 learning objective: Illustrates complexities of taking medical research out to the market and the conflicts that arise. |