Managing IBM Research in Internet TimeHenry W. ChesbroughDescription: IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. More information: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=601058-PDF-ENG&conversationId=248855&E=36233 learning objective: Documents the transition of a central research lab to the issues and opportunities of the Internet. |