Researchers Network | Exnovate

Name
Schreier
First Name
Martin
Research Institution
Martin Schreier is Associate Professor of Marketing at Bocconi University in Milan, Italy. He earned his Ph.D. (2004) and habilitation (2007) at the Vienna University of Economics and Business (WU) . He has been a Visiting Scholar at the Sloan School of Management (MIT). His research interests include new product development, marketing of new products, consumer behavior and behavioral decision making. His current work focuses on active customer involvement in the design of new products (e.g., user design, user-toolkits for innovation, innovative user communities, lead-user research) and its implication for new product management and marketing. His research has been published in Journals such as Management Science, Journal of Marketing, and Journal of Product Innovation Management.
Area of expertise
User Innovation, User Design, Customer Empowerment, Lead Users, User Communities
Students going for a doctors degree
Contact
martin.schreier@unibocconi.it
Relevant projects
see http://didattica.unibocconi.eu/mypage/index.php?IdUte=94002&idr=5984&lingua=eng

Exnovate is a platform bringing together companies that are experienced or interested in open & collaborative innovation. We offer three types of networking services:

- OPEN INNOVATION FORUM for large and medium sized companies with best practices in open innovation
- OI FOR SMEs: Open and collaborative innovation is also very valuable for SMEs. We like to bring together best practices in Europe and around the globe.

Exnovate also brings together companies with the academic world. Have a look at the academic network of Exnovate. We can combine theory and practice leading to better (open) innovation practices.

Open & collaborative innovation, in addition to other forms of innovation, can be a tremendous driver for regional and international prosperity in both the short and the long run. The facilitation of innovation depends at least to some extent on the policy framework in which it resides, so please check out and contribute to the available information on this website.

Exnovate connects researchers who have top expertise in different subjects related to crowd-sourcing, open innovation, collaboration between innovation partners, and innovation networks. Exnovate offers them a platform to set up research projects that may fit in international research programs financed by the European Community or other international organizations. In addition, companies and governments can look for expertise among these academics to execute specific types of research projects about open innovation.

Currently we are developing a library of teaching cases and syllabi about user innovation, open & collaborative innovation. You can also find the list of top researchers that back the network.

Exnovate does not offer first line advice. The success of open innovation generated a fast growing market for all kinds consulting and service firms. Identification of the right providers is difficult and a standard for the service quality is non-existent. This is where Exnovate can play a role.